Today I have been talking to Mindy from ASALI.

Lincolnshire-based ASALI create beautiful goods from genuine leather that are not only perfect for aviation fans, but are also helping out some well-loved charities.

All of the ASALI’s military product have an RAF aircraft on them – from the majestic Spitfire through to the Typhoon – and they have a license from the Ministry Of Defence.

But it’s not all about hitting margins. From the start, Mindy has intentionally built her business with a charitable aim. A percentage of the profits from every sale goes to a deserving charity.

In this episode, Mindy shares how she launched a product-based business, why she chose to have that charitable element in her growth plan and how she finds balance within her business life.

ASALI is a really inspiring company if you too are running a product-based business, so I really hope you enjoy this episode.

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